Sports Betting Dictionary
19.06.2023, 09:25
28.05.2024, 14:06

The Jargon of Sports Betting: The Agent

In the dynamic field of sports betting, the term 'Agent' holds a unique place. Unlike the conventional understanding of an agent in sports or business context, in sportsbook terminology, an 'Agent' refers to an individual who serves as a broker for a sportsbook, primarily tasked with bringing in new clients.

The 'Agent' is a middleman between the bettor and the sportsbook in the sports betting arena. Much like real estate agents connect property buyers with sellers, these agents connect prospective bettors with bookmakers. Their primary job involves recruiting new clients for a sportsbook, facilitating transactions, and sometimes providing customer service.

Term's Origin

The origin of this term is straightforward, borrowed from the more general business context where an agent represents a company to help it gain new business or customers. However, in the sports betting world, this role becomes crucial because of the high competition among sportsbooks. Each sportsbook aims to attract the maximum number of bettors; agents help accomplish this.

Similar Terms

This term finds similarities with other betting terminology, such as 'runner,' often used to denote a person who places bets for another. While an 'Agent' is usually tied to a sportsbook, a 'Runner' is typically linked to a bettor. However, the principle of serving as a go-between remains the same.

Examples of Usage of ‘Agent’ in Sports Betting

Example 1:

When Tom, an avid sports fan, wanted to start betting, an 'Agent' connected him with a reputable sportsbook and helped him understand the betting process.

Example 2:

In a sports betting forum, one might find an offer like, "Contact our Agent for the best betting odds and a seamless betting experience."

Example 3:

During a casual discussion about sports betting, one might say, "My Agent introduced me to this amazing sportsbook, and I've been winning more frequently since then."


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