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22.02.2024, 06:22
25.02.2024, 21:43

Ladbrokes Sportsbook Overview

high odds level
a plethora of live broadcasts
a plethora of gaming options
mobile device software
superior quality game line
a generous bonus policy
the presence of an English-only interface
the lack of round-the-clock customer service
Denial of registration to users who do not reside in the United Kingdom or Gibraltar
the opportunity to open an account solely in British pounds

Editorial Rating

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Betting Line
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Payment Systems
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Bonuses And Promotions
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General Information

Live Chat
Live Streaming
Match Center
Cash Out
Non-sporting Events
Tote Betting
Political Events

Ladbrokes Sportsbook Review 2024 – Features, Odds, Bonuses and Promotions

Ladbrokes, a British betting and gambling company established in 1886, stands as a frontrunner in the British market, offering attractive gambling conditions and generous bonuses.

The bookmaker boasts over 400 betting shops across the United Kingdom, accepting sport bets online.

At the start of 2020, the bookmaker restricted betting for clients from Nigeria, Ukraine, and Kazakhstan. In 2021 accounts from these regions were closed with funds reimbursed.

In 2023, players from England, Ireland, Wales, Gibraltar, and Scotland are welcomed to open accounts with Ladbrokes. A wide range of games and entertainment is offered, including casino games, poker, bingo, and much more.

Company History

Ladbrokes was founded in 1886 as a bookmaker taking bets on horse racing. By 1925, the company had extended its reach to include football, tennis, basketball, among other disciplines.

By 1940, Ladbrokes started operating beyond the UK. From 1956, Ladbrokes allowed clients to place bets on election outcomes.

Betting shop of the Ladbrokes bookmaker

In 1961, legislation was passed permitting the establishment of bookmakers within the UK, followed by Ladbrokes opening branches in major supermarkets.

In 2000, the company acquired one of Spain's largest betting companies, Apuestas Deportivas, and in 2016, merged with Coral Group to form the Ladbrokes Coral Group network.

In 2018, Italian company GVC Holdings bought the corporation and is the primary network owner.

In 2024, Ladbrokes Coral Group operates over 3000 branches and provides online sports betting in the UK and other countries.

Website language versions

The official website of the sports betting company Ladbrokes is translated only into English. For players to familiarize themselves with the site, they can utilize an automatic translator built into the browser, like Google Translate for instance.

Official website of the bookmaker's office Ladbrokes

Sign Up and Verification

Signing up at Ladbrokes:

  1. Visit the official Ladbrokes website.
  2. Click on the 'Sign-Up' button.
  3. Fill in personal information a valid email address, and choose a username and password for the site access.
  4. Verify registration via SMS or email code confirmation.

Ladbrokes demands personal identification and address confirmation before processing withdrawal requests.

Registration at Ladbrokes

For identity confirmation at Ladbrokes, players upload in personal account photos or scanned copies of documents verifying their identity:

  1. Log in to your Ladbrokes account and choose the 'Verification' section.
  2. Upload a photo of your passport or ID card and a document verifying your residency in the UK or Gibraltar.
  3. If the bookie requests, upload additional documents: driver's license, bank statement, utility bills.
The bookmaker may request a selfie photo with a document indicating the player's full address.

Identification at Ladbrokes is no longer than 72 hours from the moment of document photos upload.

Should there be any questions or issues during identity confirmation, customers can reach out to the Ladbrokes support team for additional help.

Ladbrokes' Betting Line

The Ladbrokes line-up includes football, tennis, basketball, handball, golf, boxing, baseball, events in cinema, music, TV shows, and much more.

Ladbrokes horse racing betting line

The list of events and sports offered by Ladbrokes depends on the user's country of residence.

The operator focuses on sports popular in the UK. Ladbrokes takes bets on events from the London racetrack, golf and curling tournaments, cricket and snooker championships.

In 2019, the bookmaker expanded its game line to include esports matches.


Special attention in LIVE is given to football, hockey, basketball, tennis, and esports matches.

Live broadcasts of the most popular sports confrontations are presented for players' convenience. Watching live broadcasts is only available to registered customers of the betting company with a positive balance. Players note the low quality of live broadcasts.

The bookmaker supplements the assortment of presented markets with positions for betting on the productiveness of individual time intervals and on individual athletes’ performance.

LIVE line at Ladbrokes bookmaker

In esports matches, the list is limited to the market for the outcome of the confrontation.


The bookmaker accepts bets on matches within the national European divisions and key European cup tournaments, including popular football events in Asia in the line, most often - China and Japan national tournaments. Players note the presence in the line of positions for betting on amateur and semi-professional championships of the United Kingdom, matches within the championship of London or individual counties of England.

The average listing for EPL, Serie A, Primera, and Bundesliga matches includes up to 1,000 gaming markets, including combined markets and positions for betting on statistics.


Ladbrokes pays particular attention to the National Hockey League matches and international championships. In the line, you can find confrontations within the VHL, MHL, and KHL.

Players bet on the result of the match, on the number of pucks, and victory in regular time or after overtime. At Ladbrokes, you can bet long-term on the championship winner, the top scorer, and the best goalkeeper.

The average listing for the most significant matches consists of 400–600 markets.

Ladbrokes lets you bet on hockey live and watch the game in real time.


Ladbrokes accepts bets on Europe's first and second basketball divisions, women's championships, significant tournaments in the UK, NBA meetings, and Asian and Latin American confrontations.

The bookmaker offers an extended listing for basketball betting from 600–800 markets. Users bet on victory in separate quarters, on individual basketball players' indicators, and make long-term bets on tournament winners and the best players of the season.


Ladbrokes accepts bets on the most significant volleyball confrontations. Users will find many volleyball tournaments in the bookmaker's line, but Ladbrokes accepts bets only on final matches.

The bookmaker displays 5–10 markets in the volleyball list. For individual matches, the listing is limited to markets for the outcome.


The esports line at Ladbrokes consists of 14 disciplines. The bookmaker traditionally provides the highest quality listing for events in Dota 2, Counter-Strike, League of Legends, Overwatch, and Valorant. The bookmaker accepts bets on the final tournaments in World of Warcraft, Call of Duty, and Legends Mobile.

The bookmaker considers local championships and qualifying stages of MAJOR and MINOR tournaments and provides a wide list of esports in pre-match.

The bookmaker accompanies all esports matches with live broadcasts through popular streaming services.

At Ladbrokes, you can only bet on matches involving real esports players. The bookmaker does not provide positions for placing bets on video simulators.


The tennis line in Ladbrokes consists of qualifying Grand Slam tournaments. The bookmaker includes tennis matches in the line 3–4 hours before the start of the meeting. Players will find up to 95% of the confrontations live.

The list consists of 50–100 markets, including positions for statistics.


The boxing betting line consists of fights for the right to wear the belt in different weight categories.

The listing on boxing is limited to the market for the winner. Ladbrokes adds markets for the total, fight duration, and fight-ending option in the LIVE line: knockout, technical knockout, and judges' decision.

Mixed Martial Arts (MMA)

Ladbrokes accepts bets only on significant title fights under the auspices of world-famous promotions.

The MMA and UFC listing is limited to the market for the fight winner.

The bookmaker does not accept bets on POP-MMA and semi-professional fights.


The average commission rate doesn't exceed 7%. For most events within popular sports, the markup is set at a level of 2-3%. There isn't any significant fluctuation within the LIVE-line adjustments.

An increased commission can be noticed only in long-term sports lines and in sections like "Politics", "Cinema", and "Weather".

Mobile version and application

The bookmaker offers a mobile gaming experience through an application and an adaptive website version. Ladbrokes has software compatible with devices operating on Android and iOS systems.

Ladbrokes' bookmaker's mobile application


The Ladbrokes application for iOS is available in the App Store software market. Should they wish, users can activate automatic software updates in the store's catalogue.


Gamers from Wales, Ireland, Scotland, and England install the application suitable for phones and tablets operating on the Android system from the British Google Play store.

The .apk file with subsequent manual installation is unavailable for download on the official Ladbrokes website. Bookmaker clients from other countries utilize the mobile version of the resource.

Mobile Version

Without downloading applications, players can use the mobile version simply by visiting the bookmaker's site from a phone or a tablet computer.

Account Currencies

Establishing an account in a bookmaker's platform is exclusively available in Sterling pounds. As per the year 2024, other currencies in the sportsbook are not catered for.

Payment Convenience

The bookie accepts payments from banking cards and payment systems popular in the United Kingdom. Customers often encounter difficulties when attempting to deposit from foreign bank cards - banks frequently refuse to conduct the transaction.

Convenience of Account Top-up

In 2023, topping up a gaming account can only be done from bank cards issued within the United Kingdom territory and through the PayPal payment system. The minimum deposit is £1. The funds are credited instantly and without commission.

Ease of Withdrawal

Ladbrokes pays out winnings only to those bank cards from which users have previously made at least one deposit. The minimum withdrawal is £5. There is no set commission for the withdrawal of winnings.

Players can make an unlimited number of withdrawal requests.

The operator processes withdrawal requests within 3 business days. In rare cases, the waiting time can take up to 30 calendar days from when the request is made.

Company overview

Ladbrokes is part of the Entain plc group. Entain plc is an international service registered in the UK, operating in the gambling industry, opening online casinos, bookmakers, and poker rooms.

Entain plc is one of the largest companies in the gambling industry, founded in 2004 and headquartered in London. The company owns subsidiaries and brands in various countries around the world.


The bookmaker carries out operations based on a license issued by the United Kingdom in the Isle of Man. The bookie is fully legitimate. Up until 2022, the bookmaker held 5 other licenses, including those from Curacao and Malta.

Customer Service

The bookie provides round-the-clock support on their official site in the form of an online chat. From 9:00 to 20:00 London time, users can dial-up the hotline on 0800777888. For more complex issues, customers can send written inquiries to [email protected].

Features of Ladbrokes Betting Company

Ladbrokes Features:

  • high betting odds;
  • abundance of live broadcasts;
  • availability of mobile betting apps;
  • extensive coverage of events popular in the UK;
  • registration only allowed from UK or Gibraltar;
  • absence of round-the-clock support service;
  • wide range of betting options on popular matchups;
  • solely English interface;
  • gambling, poker, lottery.

The reliability of the bookmaker Ladbrokes

Former Ladbrokes customers are voicing their frustrations, directing criticism towards the operator for closing the accounts of Nigerian players.

On English-language review sites, the feedback is predominantly positive. Punters are praising the bookmaker's high trustworthiness, noting an absence of delays with withdrawals, no additional hurdles in ID verification, and a rather generous bonus policy.


Ladbrokes, a brand that has garnered north of 50 accolades and recognitions in the gaming industry, boasts a strong track record. Some of their emblematic awards include:

  • "Operator of the Year" at the EGR Operator Awards 2010;
  • "Best Mobile Game Operator" by International Gaming Awards 2011;
  • "Top Bookmaker" from the International Gaming Awards 2012;
  • "Leading Sports Betting Operator" at the EGR Operator Awards 2013;
  • "Best Online Bookmaker" via the International Gaming Awards 2014;
  • "Best Sports Betting Service" at the EGR Operator Awards 2016;
  • "Leading Operator in Innovations" from SBC Awards 2017.

The plethora of awards and honours testifies to the high-quality services provided by this bookmaker.

Ladbrokes Bookmaker's Bonuses

The novice punter is afforded a free bet valued at 20 pounds by the bookmaker. To claim the bonus, one has to simply fund their gaming wallet with any amount from 5 pounds and place a bet of 5 pounds. Regardless of the turnout of the wager, the bookie gives a complimentary bet.

Existing clients of the firm have over 20 bonus offers at their disposal.

Bonus offers from Ladbrokes bookmaker

The bookmaker runs additional promos in collaboration with developers of gambling games.


Who is eligible to register at the Ladbrokes betting platform?

Adult users from England, Wales, Scotland, Ireland, and Gibraltar can open a betting account.

Can one place bets at Ladbrokes bookmakers from mobile devices?

For mobile and tablet betting, the bookmaker provides dedicated applications. You can download the Ladbrokes bookmaker software on devices running iOS and Android operating systems.

What bonus does the bookmaker Ladbrokes offer for new players?

Newcomers to the betting house are entitled to a £20 bonus for placing their first bet of £5 or more.

Is it possible to stream live broadcasts on the official Ladbrokes bookmaker's website?

The bookmaker's official site features a multitude of live broadcasts. Access to live streams is granted to players who have completed registration and deposited funds into their accounts.


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